Bally’s Corporation has announced the launch of its mobile sportsbook BallyBet, going live in Colorado yesterday (24 May).
The move signals Bally’s latest foray into the sports betting market, following the opening of a FanDuel-affiliated sportsbook in Atlantic City in March, but marks the first launch of its own online product.
Developed by Bet.Works – a sportsbook technology platform in the process of being acquired by Bally’s – BallyBet will contain betting options for major sports, social features and in-app parlay games.
