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© Provided by KSNV – Las Vegas
Caesars Entertainment announced Thursday it’s completed the $4 billion purchase of sportsbook operator William Hill.
In a statement, Caesars said the combined companies will have sports betting in 18 jurisdictions in the United States, with the expectation of growing to 20 by the end of the year.
“We are thrilled to complete the acquisition of William Hill, combining two of the premier operations in the sports betting and iGaming industries under one roof,” Caesars CEO Tom Reeg said in a press release. “We look forward to announcing future sports partnerships that will drive long-term growth.”
RELATED | NFL teams up with Caesars in league’s first sports betting partnerships
The deal means the two companies’ online gaming will be rolled into a single wallet in the future.
William Hill members will have a chance to join Caesars’ rewards program as well.
Caesars says it intends to sell off William Hill’s non-U.S. business, which includes retail betting in the United Kingdom.
The deal was first announced back in September last year, when it was initially pegged at $3.7 billion. Nevada gaming regulators gave the acquisition their approval last month.
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