September 9, 2021; Phoenix, AZ, USA; J.B. Smoove, star of the Caesars Sportsbook brand campaign, speaks, as, from left, former Diamondbacks player Luis Gonzalez, Diamondbacks President & CEO Derrick Hall, Governor Doug Ducey and Caesars co-Presidents Eric Hession, listen during an event marking the opening of the Caesars Sportsbook at Chase Field in Phoenix on the first day of sports betting on September 9, 2021. Chase Field is the first major league stadium to have sports betting. Mandatory Credit: David Wallace-USA TODAY NETWORK
- Actor-comedian J.B. Smoove has taken on role of “Caesar” for Caesars Sportsbook
- Academy Award-winner Halle Berry cast as “Cleo” in new Caesars Sportsbook commercials
- Caesars Sportsbook and other major sportsbooks have Louisiana pre-launch offers on deck
Caesars Entertainment knows how to put on a good show and the latest promotional effort for their celebrated sportsbook certainly doesn’t disappoint.
Caesars Sportsbook recently brought on Hollywood veterans J.B. Smoove and Halle Berry to portray “Caesar” and “Cleo” in commercials and marketing material for the brand. It’s an exciting move for the sportsbook that is sure to garner plenty of attention as they prepare to make a big splash on the Louisiana sports betting scene in early 2022.
But before we get into the details of that Louisiana sports betting launch, let’s take a closer look at the two stars behind Caesars Sportsbook’s leading man and woman.
Caesars Sportsbook Brings Their Winning Act to New York
Caesars Sportsbook New York App Launch Date: Saturday, January 8, 2022
Move over Hamilton, there’s a new show in town and you won’t be able to find it on Broadway. Caesars Sportsbook is bringing an extra juicy offer of $300 at signup plus up to $3,000 first deposit match with them.
Before we get into the details of Caesars Sportsbook leading man and lady, we need to let you know that the Caesars Sportsbook NY mobile app is launching this Saturday, January 8, 2022. That means you can experience all the best this great app has to offer from inside New York state lines for the first time ever!
J.B. Smoove Brings Comedy Gold to “Caesar” Role
New York native J.B. Smoove landed the lead role as “Caesar” this past summer and he’s brought plenty of humor and energy to the character in commercials for Caesars Sportsbook since.
Perhaps best known for his role as “Leon Black” on HBO’s Curb Your Enthusiasm, Smoove has been a mainstay on Larry David’s acclaimed show since 2007. Since then, he’s also appeared in a number of Hollywood films including Top Five, Barbershop: The Next Cut, and Spider-Man: Far From Home.
In addition to his work as an actor, Smoove is also a celebrated stand-up comedian and his comedy special, JB Smoove: That’s How I Dooz It, was released in 2012. The 56-year-old is also a bigtime New York sports fan, citing the Knicks, Yankees, and Jets among his favorite teams.
Halle Berry Joins Caesars Sportsbook Fold as “Cleo”
There are very few actresses that can claim to have a resume as strong as Halle Berry’s. A true Hollywood superstar in every sense, Berry has starred in box office smashes from Boomerang to X-Men and consistently proven herself as one of the top draws in the film industry worldwide.
In 2001, Berry won an Academy Award for Best Actress in the film Monster’s Ball. She became the first African-American woman ever to win the award and the film would go on to widespread critical and commercial success.
Needless to say, the fact Caesars Sportsbook was able to get Berry to sign on as “Cleo” is pretty darn impressive.
Berry is also a big MMA fan and can be often seen cage-side for big UFC events. She trains Brazilian jiu-jitsu and Muay Thai for fitness, which served her well in her recent MMA-themed film for Netflix titled Bruised.
Caesars Sportsbook Treats Everyone Like a Star
Caesars Sportsbook spared no expense in advertising their brand, and they do the same for all their users. The Caesars Sportsbook promos are second to none in the industry. Here’s a look at their sign-up bonus in each state:
Caesars Sportsbook Sign-Up Bonus
|State||Sign-Up Offer||Promo Code|
|Caesars Sportsbook Arizona||First bet match, up to $1,001||SBDIMERF|
|Caesars Sportsbook New Jersey||First bet match, up to $1,001||SBDIMERF|
|Caesars Sportsbook Michigan||First bet match, up to $1,001||SBDIMERF|
|Caesars Sportsbook Virginia||First bet match, up to $1,001||SBDIMERF|
|Caesars Sportsbook Tennessee||First bet match, up to $1,001||SBDIMERF|
|Caesars Sportsbook Colorado||First bet match, up to $1,001||SBDIMERF|
|Caesars Sportsbook Indiana||First bet match, up to $1,001||SBDIMERF|
|Caesars Sportsbook Iowa||First bet match, up to $1,001||SBDIMERF|
|Caesars Sportsbook Pennsylvania||Deposit bonus up to $1,000||N/A|
|Caesars Sportsbook Louisiana||Get $100 Free for Signing Up + More Promos at Launch||SBDIMERF|
If you find yourself in the great state of Louisiana, Caesars Sportsbook will be available to you soon.
Caesars Sportsbook Gearing Up for Louisiana Sports Betting Launch
With the additions of Smoove and Berry, Caesars Sportsbook is clearly making a big push for upcoming online sports betting launches in Louisiana and New York. On the Louisiana side of things, Caesars Sportsbook is already offering an exciting pre-launch offer of $100 free and more bonuses later on for Bayou State bettors only.
Of course, the other top sportsbooks will still be in the mix in Louisiana as well. DraftKings Sportsbook has a $100 free signup offer in Louisiana and FanDuel Sportsbook is bringing a $100 signup welcome offer. BetMGM is also flexing its bonus muscles in Louisiana with a $200 pre-register offer.
Check out all the top pre-launch promos now available in Louisiana:
Top Online Louisiana Sports Betting Pre-Launch Promos
Here are all the best pre-launch Louisiana sportsbook promos.
Check back in with SBD for more info on your favorite sportsbooks coming to Louisiana.
<img src="https://cdn.sportsbettingdime.com/app/uploads/media/3/Patrick-Profile-Photo.png" alt="Author Image" /> <a href="https://www.sportsbettingdime.com/author/patrick-cwiklinski/"> Patrick Cwiklinski </a> <p> Content Editor & Copywriter </p> Content Editor & Copywriter <p>Following a sports journalism career with his work appearing in outlets like theScore The Province, and VICE Sports, Patrick moved into the world of content marketing to bridge the gap between great writing and SEO success. He’s brought that same mindset to lead evergreen content efforts at SBD.</p> <p>Following a sports journalism career with his work appearing in outlets like theScore The Province, and VICE Sports, Patrick moved into the world of content marketing to bridge the gap between great writing and SEO success. He’s brought that same mindset to lead evergreen content efforts at SBD.